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Purpose of blog
The purpose of this blog is to establish a platform that would enable people to share opinions, start discussion or learning some skills from a strategic marketing perspective.
Purpose of Survey
The purpose of the survey is to study the brand equity of some western chambers, regarding their brand equity, values, distinctiveness, positioning and images. for example European Union Chamber of Commerces in China and The AmChamber in China.
How to participate this survey:
If you feel you are familiarly with European Union Chamber of Commerce in China or The AmChamber in China, you could leave messages below to repuire online survey URL.
Survey response would mainly produce following items:
1. A spider-net-positioning-map as comparing three segmented groups' answers with five dimensions. See sample here.
2. Brand equity briefing
3. Discussion concerns its brand distinctive attributes
4. Rating result regards 31 statements. Check here for one example
Segmented groups
In order to obtain comparable information, the survey data are collected from three segmented groups.
Group 1. The segmented group who are familiar with European Union Chamber of Commerce in China.
Group 2. The segmented group who are familiar with other chamber, for example, AmChamber in Chi_na.
Group 3. Internal responses
Simple size
G1: 3000-5000
G2: 3000-5000
G3: 20-50
Desired response
G1: 200-300
G2: 200-300
G3: 10-20
Legal Conditions of this blog, please check here
If you have any questions, you could leave your comments.
All my best to you.
Your sincerely
A-Duty
3 条评论:
Hi guy, this survey is so interesting, I would like to know the result. please keep working and let us see what happens.
Andi
Hi,
It would be more considerate to respondents to tell something more about who is organizing the survey. From what you say in the blog, this point is not very clear. Thanks
HI,
You are right. I planned to tell everything in order to make whatever transparent to the respondents. However, I was told by someone that I only can tell I am a student who is organizing a survey concerning euc's brand.
By the way, I also agree upon your point that it would be better to tell what is saying in the blog. Honestly, the whole result would not be published in the blog since the result could be sensitive in practical level. My initial idea is to etablish a place where people can discuss something from a strategic marketing & communication level.
For example, what would be done in order to build membership loyalty for an organization? In order to build up an intended corporate image, how IMC(integrated marketing communication)could be applied into a practical level?According to current situation, which communication model would be more suitable for conducting publich relation? (press agentry model?information modle? two-way asymmetircal or two way symmetircal)
Such discussion would be so interesting ,at least, for me to chat with people.
Thank you for visiting here and hope to see you again.
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